5 Ways AI Will Change the Digital Marketing Game in 2022
https://www.entrepreneur.com/article/401518
There is more data available to marketers than ever which has increased the need to manage and utilize it. Marketers are turning to AI to help them leverage that data and work smarter not harder. AI helps drive targeted marketing through personalization. AI is also being leveraged to predict what a user might like and share that content with them.
Personalized content is great and can help drive conversion but it also poses risks. A user is no longer served the ‘whole picture’ but instead the part of the picture AI thinks they will like. Marketers will have to be careful not to look like ‘big brother’ and not to limit users' ability to have a sense of discovery and be inspired by something new.
AI’s role in CRM will be instrumental in increasing revenue as it will help marketers to better understand user behavior and meet their needs. The challenge will be how to use it effectively while respecting users' trust. Marketers will need to ensure their content is value-added so users continue to come back.
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