Trends in SEO that Will Affect Every Industry

 The main objective of a search engine is to identify the most relevant and useful websites for searchers. The most successful search engines, like Google, prioritize searcher/user experience and therefore effectively “force” website creators to focus on search engine optimization. Some of the most important and current SEO trends according to The Entrepreneur are: 1) Local SEO; 2) Featured Snippets; 3) Core Web Vitals; 4) Google BERT Model; 5) Testing and Improving User Experience and 6) Mobile-friendly websites.

VISIBILITY:

I. Local SEO. Local SEO is a SEO strategy that optimize websites for a local area searches. As more and more people rely on search engines to find nearby items of interest (i.e., malls, restaurants, public buildings, etc.), local SEO becomes increasingly important. To maximize website visibility for local searches, website owners should add keywords that reference city, state, and county onto their site.

II. Featured Snippets. Featured snippets are the excerpts of text that appear underneath a suggested webpage. These snippets are critical to providing searchers with an understanding of webpage content and potential relevancy. Insightful snippets encourage more meaningful traffic.

USER EXPERIENCE:

III. Core Web Vitals. Core web vitals are a specific set of metrics that Google considers critical to a user’s overall experience. Website owners should regularly monitor and analyze these metrics in order to ensure peak performance and user experience.

IV. Google BERT Model. In order to ensure top positioning on Google’s search results page, websites must contain content focused on search intent. Adding this content will make your webpage appear more often than those of competitors, driving more traffic to your website.

IV. Testing and Improving User Experience. It is important that website owners regularly test their site to ensure accessibility and function. This will make the user experience as pleasant as possible and will encourage longer interactions and repeat visits.

V. Mobile Compatibility. As mobile devices become increasingly more integrated into consumers’ lives (54.8% of website traffic globally is accessed via mobile devices), websites must be optimized for mobile use in order to appeal to this audience.

I believe that focusing on the above trends is critical for increasing a website’s visibility and traffic, and thus, driving additional profitability.  

Reference: https://www.entrepreneur.com/article/412854