“Show don’t tell”

The increased trend in short-video social platforms such as TikTok, Instagram and YouTube don’t only prove how videos have been the strategic way to reach customers on social media but also show how shorter videos keep the audience more engaged.  Consumers do not read the captions, hence….. “show don’t tell”.  However, comments, like, #s and share are critical too.

Brands compete every day for share of customers attention by publishing content.  The best way to differentiate themselves from the noise is to catch their attention and doing it quickly.  The goal is to educate the consumers, making them exciting about the product and to create a flawless shopping experience.

In addition to standards videos, virtual reality (VR) is being used as engaging tool and a very entertaining way to deliver brand messages.  In the eyewear industry the virtual "try on" is becoming more and more popular, in fact.

https://www.thenationalnews.com/business/comment/2022/01/02/five-digital-marketing-trends-that-can-help-businesses-in-2022/