How NFTs Are Used by Marketers

https://adage.com/article/digital-marketing-ad-tech-news/how-brands-are-using-nfts-continually-updated-list/2376086

With the rise of crypto currencies and blockchain, NFTs are one product that are becoming more common in marketing ideas and strategy, and I assume they will only continue to grow. NFTs are non-fungible tokens and can be used to monetize brands/marketing imagery, and can also help create a community of people invested in the marketing and branding of the product. While NFTs are just beginning to gain traction, I believe the application will only continue to transform, and the scale at which they will reach from a marketing perspective, will only continue to grow. In this article, they begin to allude to how NFTs are specifically growing increasingly accessible and are also continuing to gain traction. They site a series of various articles and business moves that indicate how NFTs are growing increasingly intertwined with business branding and marketing. I believe that NFTs, and the marketing work that is being done surrounding them, are just reaching the tip of the iceberg in terms of how blockchain will fit into marketing and business strategy, and I am excited to continue to follow it into the future.