Looks like the televison commercial is jumping on to the web. According to AdAge, 2/3rds of web viewers also watch the commmercials...
This may be because the ads are usually shorter (15 seconds or so) and all the material is short form on demand... news clips, etc.
Interestingly, the estimates for total expenditures in this medium vary wildly:
Media buyers note that until consumers are viewing video as often as they do other content, planners cannot be certain how much of their marketing budgets to set aside for video. The video arena is so volatile that estimates of video ad spending ranges dramatically from study to study, with one projecting spending of $657 million in 2009, and another study projecting $2.5 billion in 2010.
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