TVGuide recently launched a new blog section on its website - featuring over 65 blogs on various television shows, entertainment news and celebrities. Seems like a great way to retain customers and maintain a brand that has been deeply hurt by the slowly deteriorating print industry.
"We're trying to keep it simple," explained Jay Bryant, director of online communities for TVGuide.com. "This isn't aimed at a tech enthusiast; it's aimed at a much broader population." Bryant noted TVGuide.com plans to build content and traffic in the next two or three months, at which time a "much more robust user community" will be launched in conjunction with the start of the fall television season."
http://www.clickz.com/news/article.php/3600636
No comments:
Post a Comment