There are some great websites that are very interactive and manage to connect the internet with bricks and mortar and catalogs. One example is Ikea. On the Ikea website, you can flip through their virtual catalog and can click on a page to view a product. This leads you to the product on their website, where you can either purchase it or go to the store and purchase. I think they do a great job of trying to connect all three.
http://www.ikea.com/ms/en_US/virtual_catalogue/catalog_splash2.html
Sherwin-Williams also has a very interactive website. They have a Color Visualizer that allows you to search through their colors, take a color and virtually paint a sample room with that color. There are also several different rooms to choose from to better mirror your room.
http://www.sherwin-williams.com/do_it_yourself/sherwin_williams_products/
These interactive features are really the next wave of internet marketing for retailers.
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