Sunday, April 16, 2006

Podcasting as a business?

http://en.wikipedia.org/wiki/Podcast

The Wikipedia post on Podcasting is a good summary of the technology, including Apple's entry into the space (see "History" section - "Coping w/ Growth"), and interesting uses (see "Other Uses").

Some examples of the uses (there are many more):
  • Sports. In 2005, unofficial podcasts for major sports teams launched, providing fans both in and outside of the teams' direct broadcast areas with on-demand commentary. Pioneers include Cubscast. The Cubscast founders also formed the first city-specific sports podcast network, hosting one podcast for each major Chicago team at Chicagosportscasts.com.
  • Conference and meeting alerts. Podcasts can be packaged to alert attendees to agendas, hosted roundtables and daily feedback.
  • Advocacy. The 5,500 locked out staff (editors, journalists, technicians, hosts, etc.) of the Canadian Broadcasting Corporation were podcasting news and other programming during August and September of 2005.
  • Youth media. Podcasting has become a way for youth media organizations, such as Youth Radio (Youth Radio site), to bring youth perspectives to a wider audience.
  • Newspapers. Newspapers use podcasts to broadcast audio content from print interviews and drive traffic to their websites. The San Francisco Chronicle is believed to be the first major daily newspaper to start podcasting using an external website[48], in Feb 2005. Hong Kong's South China Morning Post was the first to use its own website and the first in Asia, having launched on April 19, 2005[49]

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