Per our in-class disucssion of the travel industry and disintermediation, there is news in the meta-search engine space... For players like Kayak and Sidestep, ads and commissions next to the widest offerings of fares are a working business model. Is breadth the new asset for an intermediary?
The battle poses intriguing questions about whether users will expect the big search engines to deliver extremely refined results across all categories, or use those search companies merely to find a good specialty search company.
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