Hey all,
Just ran accross this interesting article on how :
"only 1% of online households in North America regularly download and listen to podcasts..."
This is interesting, considering that companies that use podcasts as a way to remain "sticky" in the minds of consumers doesn't seem to be really effective. I can personally speak to this. I have never heard one podcast in my entire life. I guess the main lesson to be learned is that podcasts = bad marketing
Anyhow, here's the link : http://www.emarketer.com/Article.aspx?1003921
There are also lots of interesting graphs and pictures for the more visually inclined.
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