Could social networking help corporate American advance its business goals? Here is one recent attemp.
Venture capital backed "Visible Path" is hoping to use social networking to overcome the sixth degree of separation in the corporate world. So next time instead of making a cold call, you may be able to find someone within your or your friend's social network, who happens to know the CTO or CMO you are trying to reach, and make a proper introduction.
Details, see the Business Week article.
http://www.businessweek.com/technology/content/apr2006/tc20060418_044277.htm?chan=technology_technology+index+page_internet
1 comment:
My friend Antony Brydon, who runs this company, was unfortunately unable to speak in our class due to the travel schedule he has...
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