Though old media has traditionally been deeply skeptical of blogs - a new service called "Pluck" has announced its intention to aggregate posts from the 700 "best" blogs for syndicated distribution to "partners" in traditional media.
This is an interesting development. Not only does it speak volumes about the degree to which old media is scrambling to leverage the expansion of the blogosphere to its advantage, but further to the degree to which the blogosphere itself may be going more mainstream (gasp!).
As the author writes: "As recently as a year ago, it was inconceivable that much of Old Media would embrace blogs. It was probably even harder to imagine that most bloggers, known as much for independence as outspokenness, would willingly succumb to a Big Media bearhug."
The full text of the article is available at:
http://www.businessweek.com/technology/content/apr2006/tc20060411_493400.htm?campaign_id=rss_daily
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