Wednesday, June 01, 2011

The Wrong Marketing Strategy

I thought about this article that I had just read during our first class. Apparently the owner of DecorMyEyes, an online retailer of knockoff eye wear was threatening/harassing customers who complained about his site so that it would raise his search profile on Google. According the the Times he "used several aliases and he threatened to kill or sexually assault customers, going so far in one instance that he e-mailed an image of the customer’s home, which had been obtained from Google maps." He will be sentenced on September 16th and could be getting up to 6 years in prison. Also, Google is attempting to change their algorithm so you can't use negative feedback to positive effect.

Here is the full article:

http://www.nytimes.com/2011/05/13/business/13borker.html?_r=1&scp=2&sq=threatening%20messages&st=cse

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