Digital audio is booming with ad revenues growing by 42% in the first half of 2017. The two main players in digital audio are Pandora and Spotify.
Two weeks before Spotify was to close its first day of public trading, Pandora bought the company AdsWizz for $145 million. AdsWizz is able to deliver audio ads using both data and automation. It will now allow consumers to buy ads to be displayed across all major audio publications including both Pandora and Spotify.
While Spotify does provide ads through AppNexus and Rubicon Project, AdsWizz will allow Pandora sequential messaging across multiple formats and platforms; advertisers can target listeners through display, then video and then ultimately with a personalized audio ad on Pandora.
http://adage.com/article/digital/pandora-spotify-audio-ad-tech/313088/
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