Friday, April 20, 2018

DSW and Influencers

DSW is not the sexiest of brands, but it has been utilizing influencers and UGC as part of its marketing strategy for a few years now. In order to increase the spend on this, they are looking for ways to measure the impact more accurately to justify the investment. They do this not only through influencer campaigns but also programmatic ones where the data attribution is a bit easier. This is the right direction to be taking given the "influence" that influencers can have on your brand awareness and more money could be allotted to it if you can prove the ROI.

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