I’m so tired of reading articles that say that Search Engine Optimization is dead. Maybe the writers are merely being provocative. While SEO is NOT dead, the way that it's being doing it might be. It would be fair to say that traditional SEO is dead.
It’s human to want a repeatable formula to achieve a goal. The bad news is that there is no precise formula to SEO anymore. Sure, there are best practices, and a skilled SEO practitioner can greatly increase the chances of a good outcome. But we live in a world that comes with no guarantees — especially where SEO is concerned.Of course, there have never really been any absolute guarantees when it comes to SEO. You should run away screaming from any SEO practitioner who promises one.But for years, many operated under the illusion that if we just tweaked our title tags a little more and got just one more link, we would be rewarded with a higher ranking.
So if we aren’t able to predict an outcome from our optimization efforts, do I agree with those pundits who say that SEO must be dead? Winning at SEO today is not about figuring which buttons to push. Once you have done the technical due diligence to make your site Google-friendly, you need to put on your marketer’s hat and give up the old school SEO “tactics” that used to work but don’t anymore.
The following article throws more light on the future of SEO:
https://www.forbes.com/sites/forbescommunicationscouncil/2018/04/09/is-seo-dead-or-is-it-evolving/amp/
No comments:
Post a Comment