Will B2B marketing embrace Mobile Video?
B2B marketers have stayed away from
conventional B2C marketers tools of consumer engagement. However, with the fast
changing customer behavior, mobile videos present a significant opportunity for
B2B companies to engage a wider customer demographics.
This article shares an interesting
view on how B2B marketers can engage their target customers. The article talks
4 easy and relatively low cost ways to attract younger demographics. New mobile
technology allows for 10 sec or shorter clips as teasers to start putting the
B2B brand out there.
Younger consumers are looking for
interaction. How B2B marketers use mobile video platform to both create brand
awareness and customer loyalty will be key.
The article also suggests that the
opportunity is knocking right now and B2B marketers should act. How companies
leverage the mobile technology to both captivate and engage consumer will
decide the new winners.
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