Friday, April 06, 2018

The Convergence of Voice- and E-commerce

With news breaking this week that Target is offering coupons for users who place voice-activated orders through Google, it begs the question of just how quickly voice-commerce will become similar to e-commerce and how the two will differ. To-date the two have been relatively different, but given the way that commerce works today, there's a good chance the two will start to converge.

Search- Firstly in the search space, today Google dominates search, but Amazon is a big competitor in the product-search space. With Amazon taking such a  dominant role in the voice space, it's possible that things will shift more and more in Amazon's favor.

Advertising- The next logical question is what will advertising look like. PPC search is a big part of Google's ad business, and display ads are a big part of both Amazon and Google's businesses. As the world becomes more and more voice-centric, and thesevisual forms of advertising go away, the question of what voice-driven advertising will look like (or sound like!) becomes more and more of an issue. If display and search based ads aren't driving people to make purchases, what will?

http://www.adweek.com/digital/google-and-target-issue-the-first-voice-activated-coupon-for-google-assistant/

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