Thursday, April 19, 2018

Apple, Google Fall in 'Most Visible Brands' Survey

Last week Reuters reported on the Harris Brand Survey:
Apple Inc and Alphabet Inc’s Google corporate brands dropped in an annual survey while Inc maintained the top spot for the third consecutive year, and electric carmaker Telsa Inc rocketed higher after sending a red Roadster into space.
John Gerzema, CEO of the Harris Poll, told Reuters in an interview that the likely reason Apple and Google fell was that they have not introduced as many attention-grabbing products as they did in past years, such as when Google rolled out free offerings like its Google Docs word processor or Google Maps and Apple’s then-CEO Steve Jobs introduced the iPod, iPhone, and iPad.

It is worth noting that notoriety clearly plays a role in these survey results. What is indisputable, though, is that brand matters especially in regulatory future for these tech companies.


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