I have seen how marketing can create massive demand behind exclusivity. You see major retail brands create small capsules of product that they classify as "limited edition", which results in extremely profitable margins. This method has become increasingly popular with social media because you are able to target more efficiently and create a much larger demand for these products. However, a new high has been reached with this RIDICULOUS branded Oreo. SUPREME and Orea have collaborated in a limited edition cookie that costs $8/cookie but demand has been so astronomical that they are selling on EBay for $50k a piece!!! What has this world come to? Who in the right mind would pay $50k dollars for something that likely tasts the same as a regular Oreo and would be gone in ONE BITE!!
We are living very interesting times in marketing, collaborations, and customer demand.
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