Best Times To Send Emails

As we learned in class, email marketing is a powerful channel for engaging with customers and driving sales. It is part science and part art, requiring both creatives that resonate as well as data-driven optimization.

One important aspect of optimization is figuring out the best days and times to send out emails. Being able to communicate with your customers at the right time makes a big difference in open rates, click-through rates, and ultimately revenue.

According to studies done by various marketing companies, the general consensus is that Tuesdays and Thursdays are the best days of the week for sending promotional e-commerce emails, such as sales emails and newsletters. According to data from CampaignMonitor, weekly email open rates peak at 18.6% on Thursdays, while click-through rates peak at 2.73% on Tuesdays.

In terms of the best time of day to send emails, sources like Omnisend have found that open rates generally peak at 8am (customer's time) while click-through rates peak around 5pm. This when people get off work. These times roughly correspond to when people check their emails right before and after work.

Despite what these studies say, the ideal email send times can vary a lot depending on the type of business and the characteristics of the customers. The benchmarks above can serve as a good starting point to test other times against in order to find your optimal send times.