In an effort to reach younger demographics, the Bloomber campaign has embarked upon an aggressive instagram spree, in a strategy that's dwarfed Trump's 2016 social media efforts by millions of dollars. National spokesperson Sabrina Singh explained the "unconventional" approach to reaching younger voters by not only posting on social media but creating content that gets people to take notice and even potentially "go viral". This brings to memory Trump's 2016 tactics, which included spending nearly $20mm on Facebook ads. Since launching in November, Bloomberg has spent more than $300mm across TV, radio, Facebook and Google ads - or "more than the other four leading candidates combined".
Bloomberg's latest instagram presence eschews real issues in favor of reaching out to popular Meme accounts and requesting that they post comical Memes that mention him. These have proven entertaining and are widely shared - I've even screenshotted one or two for distribution to friends. These posts include things such as a plate of meatballs where one looks like Mike's face. It will be interesting to see the impact this outreach has - it will certainly drive awareness, but will it lead to votes?
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