Mayor Bloomberg exploited a loophole in Facebook's ad policy to reach millions of young voters by sponsoring posts from some of Instagram's most popular influencers. Facebook, in an attempt to protect themselves from political ads after the backlash they received from all the "fake news" posted during the 2016 election, established rules for political advertisements. Bloomberg, now famously, skirted these policies by having the influencers post directly from their accounts. Days after the barrage of posts, Facebook announced new updates to the policy.
This tactic from Bloomberg shows the power of influencer marketing. Bloomberg successfully reached his target market (millions of young Americans) while making national news at the same time. Popular influencers have earned the trust of their audiences and a successful campaign can influence the intended audience.
https://www.theguardian.com/technology/2020/feb/14/facebook-reverses-political-ads-rule-bloomberg-finds-loophole
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