The voice assistants like Alexa, Siri or Ok Google are taking over the houses around the world and with it a new way to gather information about the customers and a new way to advertise.
These devices are getting on our phones and places outside our home and with it all those companies are learning that the way people interact is different from the way they do on the web.
A lot of investments were already made to recognize those differences and now is the job of the Digital Marketers to adapt the keywords that will trigger their content to this new media.
This is especially true amongst the younger generation that is being grown with these devices and are not as concerned about privacy as the older generations.
For an integrated marketing strategy, there is no other way around it and no campaign should consider it without it
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