Being number one in search used to be all the rage. All the content you were producing served to get you the coveted number one spot. Maybe even just get you on that first page of Google. If you could achieve that, your phone would never stop ringing. Not anymore.
Now the number one rank is battling with the local three pack or the local highlight on the right side of the screen or snippets or videos. Being number is not what it used to be. Being number two is even worse. In some cases the number two spot is being pushed almost 3000px down the page!
Fortunately, there is still plenty of good coming from content marketing and google picking the right ad to display. See below for results on our company's organic results. Unfortunately, nobody really searches for landlord insurance Buffalo NY but if they did we'd be crushing it ;)
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