New trends of email marketing

Couple of new trends of about email marketing. 

First, video content is only becoming more popular, well – at least the video trend is growing as more content is being shared on social networks being “rich media”.  Embedding the actual video content into email design is tricky business, most email clients (outlook, etc) don’t support it – the next best thing being to use animated gifs to reach a similar effect and get people to click through.Secondly, User generated Content (UGC) is very trendy in email marketing. One application is to include five-star reviews you’ve gotten, boosting some social proof in your abandoned cart emails. Or, source photos and images from real customers. A tactic to source photos, for example is to create own hashtag and encourage customers to share photos on social.Thirdly, focus on creating interactive email experiences. Interactive emails are a bit different than traditional emails, as they let subscribers engage with you right in the email. An example comes from fret, that lets you use a carousel type “click to change” buttons to change the flavor in their email. The animations aren’t GIFs—they’re actually built with CSS animated sprites (with fallback). Interactive emails are also a way to get feedback from your customers. I believe email marketing will still play a key role of connecting with clients and getting more data from customers, with more authentic content and embedded with AI technology.