In our last class, we talked about SEO strategy and how to place high on the search result list. For local stores that offer “buy online, pickup in-store”, the shopping section in google is a great place to drive sales. Google is highlighting the “Nearby” section to encourage more product search and click-through google rather than Amazon. They aim to optimize the ability to get products instantly from local retails and avoid the 1-2 day shipping wait.
This change is targeted towards national chains with sophisticated inventory management systems that can be easily integrated into these types of Local Inventory Ads. For small independent businesses, this may be cost prohibitive and make taking out these shopping ads less attractive since stores with multiple locations will have an advantage when it comes to proximity.
As for its ability to compete with Amazon, I believe it will attract users who are on the go / in the middle of their shopping trip. However, the cost of ads and location limits the variety of products offered, unlike Amazon. So those who browse around looking for the best price or quality from home will likely stick with Amazon.
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