There are a lot of different ways that companies are innovating to reach out to their customers. One of the newest ways is by implementing chatbots. A chatbot is an automated customer service system that exists in social media. For example, if I was shopping at a company and have an issue, I could go on facebook and contact them through facebook messenger. A bot would be there to take my questions and resolve any issues like checking on an order. This helps in customer retention and experience. This also helps the company because having a bot answer in real time is less expensive then having to keep customer service 24-7.
Another new marketing trend, its googles updated SEO marketing tool, BERT, or Bidirectional Encoder Representations. This new algorithm actually reads your website and helps re-write it so that it is more searchable and shows up in more marketing queries. This is an exciting new AI that will greatly improve results as people search, keeping both retailers and customers happy.
https://www.cardinaldigitalmarketing.com/blog/12-digital-marketing-trends-and-innovations-for-2020/
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