The increased emphasis on privacy and restrictions on third-party cookies are fueling the growth of a more personalized marketing strategy. First-party and second-party technology-driven omnichannel stack have been crucial to growth in order to obtain and retain customers who are constantly bombarded with new content.
This article talks about personalizing interactions and creating original content in order to navigate the post-Covid word on a tight budget. The three winning strategies to achieve personalization at scale are:
1. Invest in the technology stack
2. Tap into creative messages and media optimization
3. Focus on utilizing first-party data.
For additional information please see the link to the article below:
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