All sports were hit hard by the whole Covid19 situation. Even though by now many championships have returned, there are many constraints in place. How will sports remain profitable without having public in the matches? Will the public remain interested? Will there be enough revenue from advertising? These are some of the challenges the sports industry is facing right now.
Big brands like Bud Light typically invest a lot of money in sponsoring sports events. Now they need to be creative to find new ways to engage sports fan. They have recently launched a campaign called #showtimecam. NFL fans who tag their Twitter posts with the hashtag will get a chance to participate in the showtime cam during one regular season game. It's an attempt to recreate the excitement of cheering for NFL teams and interacting with players and teams remotely.
This is not the first "virtual" effort from Bud Light. In April this year, the beer brand launched another campaign involving video posts on Twitter.
Bud Light's initiatives are examples of how companies are adapting to the "new normal". Digital marketing is among one of the few areas that will have positive effects from this social distancing period. Some changes in people's behavior will remain, and we will probably be every time more and more surrounded by digital marketing.
Reference: https://www.marketingdive.com/news/bud-light-unveils-showtime-cam-for-nfl-fans-on-twitter/584912/
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