With the increased online traffic, Youtube saw the opportunity to monetize UK consumers viewing habits, allowing companies to use this channel as an already built solution.
For instance, a recent campaign by Topshop used Youtube Video ads to both prospecting and remarketing exceeded benchmarks on both metrics.
While online is only set to grow, it is key for advertisers to look for this channel solutions that leverage on user habit information to tailor their marketing solutions.
https://marketingtechnews.net/news/2020/sep/15/beyond-the-traditional-how-youtube-is-looking-to-turn-lockdown-viewing-habits-into-a-marketing-win/
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