How COVID-19 has changed what we search for online

Google search:

• ‘Can children pass on coronavirus?’ searches spiked around the world on 12 May.
• Searches for quarantine hobbies in the United States rose by 400%.
• Employment support was widely searched for.

Youtube search:

• Help With Home Cooking
• As widespread lockdowns began in March, the world turned to YouTube for help with cooking their favorite food at home.
• Solace in Self Care
• People turned to YouTube to cope with the anxiety and uncertainty brought on by the global pandemic.
• Social Connection… At a Distance
• Since March there has been a notable increase in the following video topics:
• ‘With Me’ (Views of #WithMe videos are up 600%)
• Museum Tours (Daily views up 60%)
• Face Masks (DIY tutorials have been viewed 400 million times)
• Dalgona coffee (A trendy quarantine treat that had a brief viral moment)
• Identity Crisis
• The idea and experience of one’s self was top of mind as the pandemic disrupted people’s lives around the world.

Source:

https://www.weforum.org/agenda/2020/05/google-trends-search-online-coronavirus-covid-19/

https://www.searchenginejournal.com/top-youtube-searches-during-covid-19-pandemic/376919/#close