As many of us leverage delivery services for groceries during the pandemic, I figured this article would be of great interest to the class. The article discusses how traditionally, grocery retailers have not historically leveraged online opportunities to expand their customer base. After all, most consumers select grocery stores based on their proximity to us and the prices.
Many large grocers and other retailers are now jousting for position in the online grocery market, which has almost doubled in size during the pandemic. However, consumers often make online grocery purchases without developing loyalty for any particular brand, leading to intense competition to provide the best online user experience to cultivate the long-term relationship with customers.
The article asserts that the future of online grocery shopping isn't based on information collection from the consumer, but rather by making the shopping experience seamless. Traditional grocers are used to personalizing grocery lists by using their loyalty programs. As it's harder to gain the loyalty of online grocery shoppers, the short-term priority should be to draw consumers for frequent purchases through convenient online shopping experiences.
Source: https://www.forbes.com/sites/forbestechcouncil/2020/09/15/grocery-ecommerce-retailers-should-be-prioritizing-ux-right-now/#89d2f605b4db
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