I don't follow politics too closely and I never had. That has changed a lot in the lead-up to this year's election.
I now have an opinion. But, now I wonder how I formed this opinion and what influence what I've read online, via social media and news outlets has had on it.
I read the article The Facebook Defectors Turning Trump’s Strategy Against Him (https://www.wired.com/story/acronym-facebook-defectors-turn-trump-playbook-against-him/), which was what led to this wondering.
A couple of takeaways that I had:
- Facebook's digital marketing tools are quite robust - being able to A/B test and modify ads very quickly are powerful.
- Access to and knowledge about the tools are important. The article suggested that Trump's campaign "stumbled upon" the tools, when working with Facebook. And, the article suggests that this gave Trump an advantage. Is the solution equal access to these tools or banning the use of the tools outright?
- Using digital marketing/advertising to target the long-tail comes across in the article. Every vote counts, and the ability to tailor an add to even 10 people is worth it to these campaigns. I wonder if Amazon does the same with product offerings? I'm sure they do.
- Traceability of the ad to a vote (like a purchase) is still an art. It still has not been "figured out" on Facebook. I bet this could actually strengthen Facebook's value proposition. If attribution was possible, I bet the allure of Facebook to advertisers could actually fade.
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