Differentiating your D2C brand

               Even before the pandemic, we were living in a time with new direct to consumer brands being created by the dozens in every possible category. The loss of physical retail over the past six months has only accelerated these trends. With the emergence of so many D2C brands, startup marketing teams are struggling to attract customers at reasonable acquisition costs. Search advertising and paid social media advertising which traditionally drove sales have become too expensive to accelerate growth for companies with limited funding. Luckily, social media is still here to help as a strong growth driver. Organic media and a content focused approach can allow brand loyal customers to share your message and recommend products to friends. This content approach can be accelerated through partnerships with social media influencers with relevant followers that will increase reach growth for the brand.