Ikea will buy your unwanted furniture

For the first time since creation of the Swedish giant, clients will have the opportunity to sell the furniture they don't want anymore. The way it works is that clients will submit and online request and, for each item a client sells, they get an Ikea card that will give them one year to buy another item from the company. The values Ikea will pay will depend on the item and its state but it can go up to 50%. The campaign will run around the time of Black Friday, thus becoming Buy Back Friday and its part of the company's efforts to have a more sustainable and environmentaly friendly mindset. Peter Jelkeby, UK and Ireland country retail manager stated that "Sustainability is the defining issue of our time and Ikea is committed to being part of the solution"