Emoji's have made their way into everyday texting, tweeting, and posting to add an element of emotion to the words being written. Asking many people today, there are a lot of mixed feelings about their use but it ultimately comes down to personal preferences. What most do agree on is that emoji's do indeed help provide more context into what a message's intention is. Keeping that in mind, digital marketers should think strategically on how to use emoji's in a smart way in their digital marketing channels, especially when the channel is geared towards a younger segment. They can be a great way to grab the attention of an audience as they add an extra dimension to any piece of text. The only concern is to be cognizant of keeping a good word to emoji ratio as to not overwhelm the reader.
https://www.digitalmarketnews.com/how-to-properly-use-emojis-in-digital-marketing/
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