How is AI making its way into Marketing

 

AI has become a critical component firms worldwide (not only tech firms) and is now an indispensable tool for those who wish to continue to thrive in an increasingly competitive world.

Market research accuracy has leaped forward with the technology. “Emotions lead spending”. And now it is becoming increasingly easier to identify this emotions of target audiences and personalize campaigns accordingly.

Such campaign customization can also be done in almost real-time and with at scale personalisation.

Adobe were the most recent to add AI features to its digital marketing software which allow to better target ads based on previous content.

https://cmo.adobe.com/articles/2016/2/how-ai-is-making-its-way-into-marketing.html#gs.i01av3

https://seekingalpha.com/news/3621498-adobe-adds-ai-features-to-digital-marketing-software

Miguel Fernandes