PepsiCo speeds up shift toward streaming, digital as holidays loom

 In the midst of the pandemic quarantine, the consumer giant made the decision of investing in streaming marketing, shifting away from traditional methods. 

So far, Pepsi Co has stated campaigns are now much more targeted and that they can leverage consumer data in a way it was not possible before. To support this, they've announced an increase in net sales of 5.3% in Q3 results.  

https://www.marketingdive.com/news/pepsico-speeds-up-shift-toward-streaming-digital-as-holidays-loom/586733/