Hilton recently launched a global marketing campaign that encourages consumers to make new memories at Hilton hotels. The online videos and social content depict special moments consumers have been missing over the past 7 months that they can turn into new memories at Hilton hotels. Hilton surveyed consumers and found that travel is the most frequently recalled happy memory, and two thirds of respondents say they travel to create memories with family and friends. The campaign aims to inspire consumers to shift from dreaming of their next vacation, to actually planning it.
Hotels, and the travel industry in general, have been extremely hard hit by the pandemic. It looks like Hilton is positioning its hotels as the first travel expenditure consumers invest in after months of quarantining.
As part
of the campaign, Hilton is also emphasizing the safety protocols they have in
place to make consumers feel comfortable with Hilton as their first travel
experience – contactless arrival, room disinfection
programs, and flexible booking and cancellation policies.
But are consumers really ready to travel as Covid-19
infection rates are increasing again around the country?
https://newsroom.hilton.com/corporate/news/hilton-launches-new-memories-marketing-campaign
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