6 Ways To Target Seniors More Effectively In Digital Marketing

 https://www.searchenginejournal.com/digital-marketing-to-seniors/312545/

While digital marketing is growing increasingly more important and popular, it is often assumed it is targeted towards the younger demographic. For that reason, I found the attached article interesting because it focuses on the older generation and how to target it specifically. The few points that stood out to me specifically were that the older demographic does use phones more than expected, implying that there are a lot of avenues for SMS marketing. Next, it is important that the ads are focused on educating the consumers and are direct. The older generation tends to not click around as much and thus the marketing campaigns need to be straight forward and to the point. And lastly, it is important to keep distinct the values held by seniors vs. juniors, as different advertising strategies and campaigns may resonate differently for the different groups. 

While this article only scratches the surface of how to best target the older generation, it does introduce the importance of digital marketing not just for the younger generation but the older generations as well - as they too are starting to be receptive to this form of advertising and are evolving into the modern age.