Doing some research for our class project led me to learning more about Discord, a VoIP which is sort of a combination of slack, zoom and whatsapp all built into one. The platform is used to build communities around different topics and interests, separated by 5 key categories: music, education, science & technology, entertainment and gaming. I came across Discord as a place where people discuss fantasy sports and different subsets of fantasy sports and gambling. Instead of thinking of discord as a platform for traditional paid advertising, I began to think about how to leverage this channel for insights (to learn more about our actual target audience in a casual setting) as well as for promotion (a vehicle to offer incentivizes to get people to try our company, Bettor Fantasy's, product). Discord is free to use and also relatively cheap to monitor and utilize. It seems like it's only a matter of time before bigger, more established companies begin to leverage Discord to appeal to its some 150M monthly users and for smaller brands promoting a niche product, it could be a great way to jumpstart engagement.
Resource: https://neilpatel.com/blog/discord/
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