Google and Facebook are considered to be competitors for advertisement but I don’t think that’s true, I believe they should be used in conjunction to achieve maximum visibility, find new customers, maximize ROI on advertisements. Below is how I look at both of them and how we can use both of them to reach our targeted audience
Google
Google Ads was known as Google AdWords, it’s undoubtedly the
largest and most popular advertising platform, serving 3.5 Billion ads in a day.
Advertisers using Google bid on keywords – specific words and phrases included
in search queries entered by Google users – and hope that their ads will be
displayed alongside search results for these queries. Each time a user clicks
on an ad, the advertiser is charged a certain amount of money and therefore its
called pay-per-click advertising.
Facebook:
Facebook Ads on other hand are a prime example of what is
known as “paid social,” or the practice of advertising on social networks. With
the highest number of monthly active users of any social network in the world,
Facebook has become a highly competitive and potentially lucrative. Although
advertising on Facebook can be thought of as similar to Google Ads, in that
advertisers using both platforms are essentially promoting their business via
the Internet, this is where the similarities end. Unlike paid search, which
helps businesses find new customers via keywords, paid social helps users find
businesses based on the things they’re interested in and the ways in which they
behave online and use facebook.
Therefore Google Ads find you new customers whereas Facebook
helps customers find you.
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