In searching for relevant digital advertising content to explore, I came across a 2022-published article by Henry DeVries, “7 Biggest Online Advertising Blunders”. I’m shocked that this article was published by Forbes for a number of reasons but, the number one reason is because it’s speaking to an audience of the hmmm maybe late 90s?! The article speaks about the importance of tracking performance… what is the “blunder” here? What reputable company is not doing this?? It gets better “ignoring the website user experience”…. Who are we taking to? Is my grandmother trying to create a website? No… we are not talking about my grandmother because she even knows that the user experience is critical.
This article ALMOST feels like it’s cut straight out of The Onion… enjoy the quick and humorous read!
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