Apple’s newly announced privacy updates for the iPhone has caused a tumble in the stocks for Meta, Facebook's parent company. The iPhone update helps iPhone users keep their data private from apps like Facebook. This new privacy feature creates difficulties for Facebook to pull data analytics about the users on iPhones. The lack of being able to pull the data from other apps makes it more difficult for Facebook to target specific consumer groups. This has caused companies to reduce the amount spent on advertising on Facebook and shift that budget to other companies including Google, Snap and TickTop.
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https://www.wsj.com/articles/facebook-apple-google-advertising-privacy-changes-11645199877
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