Thursday, March 10, 2022

Google Suspends Advertising in Russia

Google suspended all advertising in Russia last Thursday across search, display, and YouTube. This news came only days after the company halted advertisements of content created by Russian state media. The internet regulator in Russia demanded that Google stop showing ads, claiming that some of the ads shown contained false information about the invasion of Ukraine. Part of this request was related to content that was created by YouTubers with information about the ongoing Russia/Ukraine conflict. Since this initial suspension of Google ads in the country, Google has now suspended all YouTube monetization features on the platform. This ultimately hurts content creators who rely on the income for content creation on the platform. In addition, this removes a critical channel for brands in Russia to reach customers in other parts of the world. As we've seen several times in past weeks, while sanctions and other changes happening to platforms within Russia may be impacting Russia's overall economy, they may adversely impact people who are not necessarily supporting Russia's war efforts. Other platforms, including Twitter and Microsoft, has implemented similar suspensions. 

https://www.nytimes.com/2022/03/03/technology/google-ads-russia.html

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