I was scrolling through Forbes and saw, "Breaking: Ukraine Launches NFT Sale To Fund Fight Against Russia". Immediately intrigued, I clicked to learn more. Ukraine's Meta Museum History of War has created a catalog of over 50 NFTs that represent a chronological history of the Russian invasion. The digital artwork has been made by artists in Ukrainian and abroad, and the unique factor is that each is inspired by a headline or social post tied to the invasion. All proceeds will go to the Ukrainian Ministry of Digital Transformation.
It's incredible to see such innovation coming from a country experiencing such pain. I think it's incredibly smart to leverage the viral social conversation around the war into digital artwork that levels the playing field with facts to the misinformed and funding to the victims. This is a great example of purpose-driven digital marketing that has multiple levels of impact. I'm curious to see how this catalog evolves and if it will track the entire war, as that could result in hundreds of NFTs over an unpredictable amount of time.
Furthermore, the article calls out that we've entered a new era of warfare that's fully digital. Ukraine's Ministry of Digital Transformation has encouraged hackers to take down Russian financial institution websites. While I'm not well-versed in this topic, it is clear that digital tools are vital to both progress and destruction.
https://www.forbes.com/sites/carlieporterfield/2022/03/25/ukraine-launches-nft-sale-to-fund-fight-against-russia/?sh=199d312161a6
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