Marketing tactics to associate a drink with an experience are nothing new. We all know Red Bull should feel like taking flight and an ice cold Corona should instantly transport you to a beach on a tropical island, but Coca Cola is taking this another step further.
Coke's newest release, Starlight, wants to put a flavor on space. Most of us may not ever make it to space in our lifetimes, but we should apparently still know what it tastes like. Coke Starlight's taste profile includes a cooling sensation meant to be reminiscent of exploring a cold void "with a dash of the unexpected", so you can live vicariously through the billionaires aboard the SpaceX and Blue Origin teams.
Starlight is also here to engage your other senses, with QR codes on each can/bottle that bring up augmented reality (AR) experiences of pop stars singing in space. The brand intends to follow with additional collaborations and AR events through what it is calling its Global Innovation Platform. Like the flavor or not, Starlight gives us a taste of how marketers are experimenting with AR/VR platforms and potentially the Metaverse to create a new wave of digital marketing.
No comments:
Post a Comment