Launching and implementing a robust and effective content strategy across different channels in a timely and personalized manner is time and labor-intensive. While companies have developed ways to scale the e-commerce side of their operations, scaling personalized content experience customer has yet to catch up. Where each second of consumer experience counts, it's important for brands to create a much more agile and lean method to their digital content strategies.
By first limiting the number of tasks for each campaign, teams can complete a project much more quickly and be responsive to their customer's needs - especially on mobile apps. Rather than have content strategies be implemented months after they were conceived, companies can find where they can significantly shorten the project cycles. Then with more time and resources available to the teams, they can create more relevant and bolder campaigns that enlighten and delight their customers. In this day where customers are seeking personalized experiences and not glossy and high production value content, brands should continue to explore how they can stay agile in all aspects of their relationship with their customers.
https://risnews.com/retailers-need-agile-content-creation
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