A mobile-first approach means giving the mobile experience priority over the desktop experience, so mobile comes first and desktop second. This concept has been around for several years, popularized by Luke Wroblewski in his 2009 book, “Mobile First.” Prior to this, companies would develop an online experience based on the desktop and then optimize for mobile after which proved to be difficult.
I wondered if this approach became even more relevant now given our pandemic environment. A quick Google search revealed many recent articles about it, perhaps indicating an increased relevance to today’s world.
The benefits outlined in the article seemed logical, deciding to take a mobile-first approach could help companies offer a highly customized and personalized mobile experience that savvy customers are looking for, given their increasing use of mobile for work and need to multitask across multiple screens. Therefore, it is critical for companies to meet their users where they are by being present and providing a superior mobile experience.
https://www.adjust.com/blog/the-advantages-of-a-mobile-first-strategy/
No comments:
Post a Comment